It’s not too late to start planning your marketing strategy for the rest of the year.

Here are 3 B2B Marketing Strategies you can use to reach and resonate with your target audience.

  1. Incorporate Diversity & Inclusion (D&I) into your Marketing Strategy

It’s time to raise the bar for diversity & inclusion in your business.

According to the 2022 Global Marketing Trends Report (Deloitte), 57% of consumers are more loyal to brands that are committed to addressing social equities.

If diversity and inclusion is something your business is proud of, show it in your marketing and brand!

The four key areas you can include diversity is through talent acquisition, talent retention, brand messaging and community investments.

Here are two simple ways to show your organisation’s support for diversity:

  • Use images that portray inclusiveness on your website
  • Showcase your team’s diverse ethnicities

Diversity and inclusion initiatives not only make companies better places to work, but also contribute to better business performance!

  1. Video Content A Top Priority  

With more and more B2B buyers watching online videos to make important purchasing decisions, a clear and thoughtful video marketing strategy is critical.

Whilst videos were once only used for product demonstrations, these days – many business-to-business (B2B) marketers are turning to videos for high returns on investment (ROI)!

Here are some of the most important types of video marketing for B2B companies:

    • Tutorials
    • Customer Testimonials
    • Case Studies
    • Expert interviews
    • Social media stories

And as platforms like TikTok take over the world, there’s no doubt that social media video content is one of the best tactics to help you foster a personal, emotional connection with your audience.

From short-form content on social channels or an introductory 1-minute clip of your product or services, there are just so many ways you can leverage video in your B2B Marketing Strategy.

  1. Let Your Visuals Do The Talking

A picture paints a thousand words… and should be an integral part of your content marketing strategy. If you’re not using visuals to their full potential, you’re missing out on a huge amount of benefits, like increased traffic, revenue and engagement. 

[STAT] 94% of posts that use visuals get more views compared those that don’t – Jeff Bullas

Here are our top five suggestions for your B2B visual content marketing.  

    • Charts and graphs
    • Illustrations
    • Photographs
    • Infographics
    • Animations

Although there’s no substitute for the expertise and skill of a professional designer, there are plenty of robust visual content apps and tools available that can help you create the basics, like editing photos, adding captions, and resizing images for use on social media – including those you can find on your own smartphone camera app.

The more you get in front of potential customers, the more likely they will be to use you when the need arises.