How to Build a Visually Consistent Brand on Social Media

With over 84.3% of the UK’s population on social media, it’s the best place to easily reach and attract potential customers to your business.

But to stand out from the crowd, you’ll need to create effective marketing campaigns and here’s where visual branding plays a vital role.

Why is visual branding important?

Visual branding helps you to catch the attention of potential customers and to establish your brand’s persona and encourage brand recollection.

How to build a visually consistent brand on social media?

Here are 3 simple steps to put you on the right track.

Choose your brand colours

What colours do you think of when you think of…

  • Google – Do you think of blue, red, yellow and green?
  • Coca Cola – Do you think of red and white?
  • Starbucks – Do you think of white and green?

These are some companies that are successful in creating a virtually consistent brand on social media. Their logos and colours instantly link to their business.

Choosing the right colour to best fit your brand can be difficult. Here we share a bit about the psychology associated with these colours.

  • Black and white: Conveys sophistication. Popular Brands: Gucci, Chanel and Nike
  • Red: Conveys passion. Popular Brands: H&M, Adobe and Kelloggs’s
  • Yellow: Conveys positivity and cheer. Popular Brands: Shell, Nikon and Snapchat
  • Blue: Conveys trust. Popular Brands: Facebook, PayPal and Oral B

Choose the right font style

Fonts set the tone and selecting the right font for your brand is equally important to establish their take on your brand. Some fonts can look more feminine such as Curlz MT which would make the perfect choice for a Nail Salon’s or Hairdresser’s business. While there are fonts such as Chiller which appear scarier and would be ideal for a costume and party decorations shop. Keep in mind who your target audience is and you’ll be on your way to establishing a consistent brand identity.

Create a brand template for your posts

When creating visuals for your social media account, use a template. Set up a template according to the recommended sizes:

  • Instagram: 1080 x 1350 pixels
  • Facebook: 1200 x 630 pixels
  • LinkedIn: 1200 x 627 pixels
  • Twitter:   1600 x 900 pixels

With a template set up, with every new post you can just place elements of the photo in specific places and stay consistent with each new post giving your posts a sense of unity to clearly represent a single brand.

If you’d like to know more about how we can help you to build a visually consistent brand on social media and stand out from the crowd, reach out to us on hello@dwdcommunications.com