Organic & Local SEO Services
Being visible when someone searches for the products or services you offer is an important part of most digital marketing strategies.
How you achieve that will depend on your business.
For some, the priority is building stronger organic search visibility over time. For others, paid search can put the business in front of potential customers much more quickly. Often, the most effective approach involves a combination of the two.
At DWD Communications, we look at search as part of the wider marketing picture rather than treating it as an isolated exercise.
Organic SEO
Organic SEO isn’t simply about putting keywords into pages.
We look at the structure and content of your website, the searches that matter to your business and the opportunities available to improve your visibility.
That can include keyword and competitor research, website content, on-page optimisation, technical recommendations and an ongoing content strategy.
We also have experience of using SEO as part of wider Online Reputation Management (ORM) work, where the objective goes beyond rankings and looks at the overall picture someone sees when searching for a business or brand online.
SEO takes time, so we’ll always be realistic about what can be achieved and the timescales involved.
Paid Search
Paid search can provide a more immediate route to visibility, putting your business in front of people who are actively searching for a relevant service or product.
We can support with the planning, creation and ongoing management of paid search campaigns, looking carefully at targeting, search terms, landing pages, budgets and performance.
Importantly, we don’t look at clicks in isolation. What happens once someone reaches your website matters just as much.
Whether you’re considering organic SEO, paid search or both, we can look at where you are now and recommend an approach that makes sense for your business and budget.
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Get in touch
If you’re looking for marketing support, have a particular project in mind or simply feel like your current marketing could be working harder, give us a call or send us a message.